Finance Monthly CFO Awards 2017 Winners Edition

About Ben Kent Ben Kent is Chief Financial Officer at Simplyhealth and member of its Board. As CFO he has responsibility for Finance, HR, IT, Business Change, and Property and Environment. Ben has a wealth of financial experience from a wide range of organisations as well as a strong understanding of the health insurance market from the UK and around the world. He began his career in senior finance roles in FTSE 100 companies before moving to Bupa Group as Director of Finance, and then joining Simplyhealth in 2013. In 2014 Simplyhealth undertook an extensive strategic review, resulting in the decision to focus on the space of everyday health and the restatement of its purpose ‘to help people make the most of life through better everyday health’. Ben was instrumental in engaging all employees in the strategic and financial case for change, with a new level of transparency on the market and financial dynamics of the business. As part of focusing Simplyhealth’s activities on everyday health, he led the successful sale of Simplyhealth’s Private Medical Insurance business to Axa PPP in 2015. Ben has since reshaped the finance team to create a commercial and capable function that seeks to partner the business with effective processes, insightful advice and better capital management, which enable effective commercial decision- making and resource allocation. CFO at Simplyhealth Ben Kent Firm Profile Simplyhealth is a UK based everyday health company, helping individuals, their families and their pets stay in the best possible health so they can make the most of life. Simplyhealth has been helping people with their health for 144 years, long before the arrival of the UK’s National Health Service. It provides everyday health plans, support and advice, to help people take their health in their hands. Simplyhealth places corporate giving at the heart of fulfilling its purpose and honouring its heritage. That’s why it donates 10% of its pre-tax profits to charitable partners every year. Contact Details Ben Kent Chief Financial Officer Simplyhealth Hambleden House Waterloo Court, Andover Hampshire, SP10 1LQ www.simplyhealth.co.uk UNITED KINGDOM Finance Monthly CFO Awards 2017 22 www.finance-monthly.com

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