Finance Monthly CFO Awards 2017 Winners Edition

About David Brockwell Having trained as a Chartered Accountant and qualified with KPMG in 1987, David then spent 18 months working on a number of special projects within the KPMG Reconstruction Department, where he assisted funders working with distressed businesses, identifying turnaround strategies across a wide variety of business environments. He then moved into what he calls ‘the real world’ as Group Financial Controller at a FTSE 250 Marketing Services Group leading the reporting required when integrating acquired business units, thereafter applying the same skills within a Global software house in the city, establishing a sales and administration service unit in Dublin and then integrating acquired multi jurisdiction business units into the Group. David firmly believes that his mix of IT experience and a marketing focus is perfectly aligned with the unique culture at Tusker where he has been CFO for the past 11 years. Areas of Expertise With a role that spans all aspects of the business, including legal, financial, planning and budgeting, David spends much of his time overseeing the development of the business strategy, while managing day to day elements of finance and operations. Because of the nature of Tusker’s business (purchasing thousands of cars every year), David spends a large amount of time with funders, seeking innovative and imaginative funding solutions sufficient for Tusker’s expanding portfolio. The challenge for David as a CFO is to promote an environment where he can help the business to move forward, working closely in partnership with the sales, marketing and operational functions. The finance team are a service centre to the business to facilitate a ‘can do’ culture who are accommodating, learn what each department within the business is trying to achieve and take a stance that facilitates initiative and innovation. Goals for the future David’s goal from the beginning was to try and achieve a business that was a disrupter to the norm in Tusker’s sector, something that was not done successfully before and achieve value for the Investors. Over an 11 year period, David has have helped to achieve that and more, culminating in the refinancing and new investors in 2015. The goal still continues to create a lasting legacy within the benefits and rewards industry and Tusker are now generally regarded as thought and market leaders within the car benefit arena. The challenge is to maintain that status and ensure that all the ‘me too’ businesses that have seen their success and tried to copy are kept at bay. David’s overriding objective is to continue to help develop the growth and profitability Tusker has enjoyed over the past few years, as well as to continue to innovate and evolve the product portfolio, remaining being several steps ahead of any competition against the background of maintaining ‘family ‘culture within the a fast growing business. CFO at Tusker David Brockwell Firm Profile Tusker has enjoyed five consecutive years of organic growth in excess of 50% per annum, maintaining their market leading position for Salary Saving Car Schemes in the UK. In 2016, Tusker were heavily involved in the consultation into salary sacrifice for cars to ensure there was a positive outcome. They successfully lobbied Government, arguing that Benefit in Kind which applies to cars, was fair and appropriate. Cars, along with pensions, Childcare vouchers and Cycle 2 Work schemes, were subsequently treated differently in the Finance Act, 2017 and therefore remain a valued benefit for the future. Contact Details www.tuskerdirect.com www.finance-monthly.com 23 Finance Monthly CFO Awards 2017 UNITED KINGDOM