Finance Monthly CFO Awards 2018 Winners Edition

SWEDEN Finance Monthly CFO Awards 2018 Firm Profile There is a certain way of thinking that all new generations seem to have in common: to challenge the norm, think differently and find new ways to tackle old problems. We consist of many people with different origin, age and experience. But there is one thing that ties us together. The unshakable desire to create and belong to something new. Welcome to the next generation. Serneke is an innovative and expanding construction company operating in construction, civil engineering, project development and property management. The company was founded in 2002 by Ola Serneke and has been one of Sweden’s fastest growing companies in recent years. Engaged employees with a clear target and a vision to challenge market leaders are one of several explanations for success. Serneke is the next generation construction company because we dare to think differently and challenge norms. We offer the same assurance and knowledge as the market leaders, but with more energy, dedication and a more modern approach. ORGANIZATION Through a competitive total offering within construction, civil engineering, project development and property management we have developed into a leading construction and property management company in Sweden. Close cooperation between the business areas in terms of planning, estimation and project implementation creates conditions for high efficiency and use of skills. Serneke Group has approximately 1 100 employees. Ouroperationsarestructuredbybusinessareas:construction,civil engineering, project development and property management. All business areas are controlled by a management team with a business area manager, supported by the Central Group functions. GROUPWIDE FUNCTIONS The joint group functions include finance, human resources, communication and IT. Executive management consists of the CEO, COO, CFO, the four business area managers, the Regional Manager for Construction West, the HR-Manager and the Business Development Manager. Serneke focuses on Sweden’s three metropolitan areas, but is also active in nearby towns and villages deemed to be attractive. The area in and around the Gothenburg region make up the West Region, the Stockholm region is the Eastern Region and the Malmö region South Region. VISION Through profitable growth and group co-operation, Serneke will grow into one of the leading contractors in the country. BUSINESS STRATEGY Through business development and cost-efficiency, Serneke will create and realise projects and deliver services and solutions beyond our client’s expectations. OUR OFFER We offer the same assurance and expertise as the market leaders but with more energy, engagement and a more modern perspective. STRATEGY - Create sustainable and profitable growth. - Position ourselves as market leader among construction and civil engineering enterprises. - To be the obvious contractor for projects above SEK 50 million and in the longer term, a project partner for assignments above SEK 500 million. - To be considered as the most engaged, businesslike, serious and dynamic construction company in Sweden. - To be considered as the most attractive employer in the industry. FINANCIAL OBJECTIVES - Serneke’s long-term growth target is to reach income of SEK 10 billion by 2020. - The equity/assets ratio shall exceed 25 percent and the liquidity reserve shall amount to the equivalent of 5 percent of income in the last twelve-month period. - The long-term target in the Construction and Civil Engineering business areas is an operating margin of 5 percent. For the Group as a whole, this represents a long-term target of maintaining an operating margin of about 8 percent. When Serneke was established, not many could envision what would happen. One man had a vision. Through tireless optimism, sharp business acumen and visionary partners, Ola Serneke created a construction group which today is expanding heavily and aims to be among the foremost in Sweden. We may well be a new face in this sector but our background and our staff have a combined experience and drive that is beyond comparison. Since the beginning in 2002, it has been an upward trajectory. In short, you could say this: from zero to 6 billion SEK in 15 years. Serneke is the contractor of the next generation. www.finance-monthly.com 25 Finance Monthly CFO Awards 2018