Finance Monthly CFO Awards 2018 Winners Edition

www.finance-monthly.com 30 Finance Monthly CFO Awards 2018 UNITED KINGDOM Finance Monthly CFO Awards 2018 CFO at Hotwire Adrian Talbot Firm Profile Hotwire, the global communications agency, helps CMOs better engage and connect with their customers. From Sydney to San Francisco, we operate with a borderless mind-set across 22 locations including the UK, US, France, Germany, Spain, Italy and Australia, together with co-branded partners Yellow Communications in the Netherlands and Belgium, Active DMC in the Middle East and VIANEWS in Brazil, as well as other affiliate partners. For more information, please visit www. hotwireglobal.com .  Areas of Expertise Brand development, media relations, social media marketing, content marketing, public affairs, digital marketing, research & insight About Adrian Talbot Adrian joined Hotwire as CFO in 2016, assuming a significant role in its global leadership team. In just over two years, the business has grown over 50% – due in part to the acquisition of Eastwick Communications, a Silicon Valley based agency, in late 2016. In addition to his CFO responsibilities, Adrian makes a wide strategic contribution to Hotwire’s business utilising his commercial experience, German language skills and passion for music to contribute to the Hotwire culture! Adrian is actively involved in many client relationships and is a board sponsor and part of the client service team for Hotwire’s broadest global relationship which now spans 16 countries, including 9 affiliate offices. In the words of another of Hotwire’s longest standing clients, “in my experience, it is very rare to work with a CFO who, as well as having his eyes on the finances of the company he works for, also understands how his clients’ business works. Adrian is one of those CFOs who has exceptional relationship skills; he is not only extremely competent in his role, but understands the business requirements of his clients which fosters a clear and transparent relationship.” – Michelle Spencer, Head of International PR at McAfee He has also earned wide respect and accolades from his senior global colleagues. “Adrian is more than a CFO – he is a provider of excellent client counsel and service, respected industry speaker, mentor to senior team members across the global business and fire-fighter extraordinaire.” – Emma Hazan, Global Head of Consumer at Hotwire Adrian is a fluent German speaker and Hotwire’s unofficial “ambassador” to Germany, attending many client and marketing events in country. “Adrian is much more than ‘the numbers’ – on the contrary: For me as the managing director for Hotwire Germany, he is a mentor and coach, a go-to-person for management advice, who always listens and always helps out. Even in extreme cases… When our global Head of Consumer fell ill a day before a joint presentation in Munich, he was there to jump in, come on stage with me and tell an audience of marketers about youth growing up with smart technology and the implications for communications. This was ever more impressive as he did the start of it in German.” – Florian Hohenauer Adrian presents frequently at company marketing events – including at the HR Directors’ Forum for the PRCA in London and in Sydney, Australia in October 2017 alongside other members of Enero, Hotwire’s parent company. He also runs a highly rated negotiation training course, which he has now presented in every Hotwire global office. Lastly, Adrian’s impact on Hotwire from a cultural and social standpoint has been incredible. He created and introduced “The Borderless Thinkers” at the annual company strategy away-days – a musical band of colleagues from all over the world who perform every year in front of over 250 staff. This initiative is so successful that Adrian has a waiting list of people wanting to join and has even inspired others to take up a musical instrument with hopes of joining in the future! It has bonded the entire global team and really helped Hotwire live its borderless values. Contact Details Adrian Talbot, CFO, Hotwire E: adrian.talbot@hotwireglobal.com T: +44 (0) 207 608 4630 W: www.hotwireglobal.com