Finance Monthly CFO Awards 2021

F i nance Month l y CFO Awards 2021 FirmProfile The JDA was established at a critical moment in Johannesburg’s history as part of the iGoli 2002 re-engineering process. Since then, its role has evolved significantly. The JDA is guided by the overarching frameworks of the National Development Plan, the Gauteng 2055 vision, the CoJ’s GDS 2040 and CoJ’s SDF. In particular, the agency is led by the 2040 strategy’s ideals of resilience, liveability and sustainability – driven by the conviction that a resilient city is flexible and strong enough to solve complex and unanticipated problems. Urban Development Agencies around the world operate on slightly different institutional models. In order to respond to the challenges, opportunities and local needs of the City of Johannesburg, the agency has evolved with the changing requirements of Johannesburg and its people. It has also learnt from its experience over the years. JDA has shifted its focus from triple bottom line outcomes (economic, social and environmental) in the inner city and marginalised areas to an emphasis on resilient, sustainable and liveable urban areas in identified transit nodes and corridors. This means that as an area-based development agency, we are more than just a project management agency or an economic development agency. Every area-based development undertaken by the JDA is supported by development facilitation functions in the pre-development and post- development phases to enhance the value added by the capital works interventions and improve the longer-term sustainability of the capital investment. We give much emphasis to precinct-based development, working with stakeholders to enhance areas and address local challenges and needs in a sustainable way through our capital investments. The JDA has implemented over 600 projects across all administrative regions of the City in 19 years of operation. Over the five years, the JDA has grown by almost 75% from 50 employees to 87 employees and resulted in an increased capital budget and increased number of projects to implement on behalf of client departments. The JDA aims to: • Restructure the city by developing defined, strategic geographic areas around the city and the movement corridors that link them. • Promote economic growth by creating efficient and competitive business environments that cluster industries and functions in these areas. • Turn around declining investment trends in these areas by upgrading public spaces, generating shared visions for future development, and encouraging urban management partnerships. • Develop local economic potential in marginalised areas to promote access to jobs and markets. • Encourage sustainable energy consumption and land use in the city by developing strategic transit nodes and corridors. • Promote economic empowerment through the structuring and procurement of the JDA developments. • Support productive development partnerships and co-operation between all stakeholders in these areas. About SheryleeMoonsamy Sherylee Moonsamy is the Chief Financial Officer at the JDA, she is responsible for both the Finance and Supply Chain unit. She has over 12 years’ experience in corporate finance which includes 9 years in the public sector. Sherylee started her career while serving articles as at an audit firm and joined the JDA in 2009 as an Accountant. In 2012 she was promoted to Finance Manager and obtained her Chartered Accountant accreditation during this time. She led an integrated process to improve JDA’s financial, risk, procurement management and governance practices to shift the annual audit opinion from unqualified to clean. In 2016 she placed as the Acting CFO and in 2017 was officially appointed as the JDAs Chief Financial Officer. Sherylee has a Bcompt Honours degree and a Certificate in Financial Management for Municipal Executives (Wits Business School). Career History 2018 – Present CFO, the JDA 2016 – 2018 Acting CFO, the JDA 2012 – 2016 Finance manager, the JDA 2009 – 2012 Accountant, the JDA 2005 – 2009 Senior auditor & article clerk, HLB Barnett Chown Education 2014 CA(SA), SAICA 2013 APT, University of Johannesburg 2008 – 2010 B.Compt honours, accounting and auditing, CTA, UNISA 2005 – 2007 B.Com, accounting and auditing, UNISA - SOUTH AFRICA - - 97 -