Finance Monthly - CFO Awards 2022

27 FirmProfile Founded in 2008 in Berlin, Zalando SE today is a leading European online platform for fashion and lifestyle. Zalando connects customers, brands and partners in 25 countries. What started as a Berlin-based online shoe store in 2008 has transformed into a leading European online platform for fashion and lifestyle in just a few years. This achievement was enabled through great passion and the strong business sense of our team of around 17,000 talents from 140 countries. We have never been afraid to take risks. On the contrary, we have set new standards in service. Customer focus is what drives our mindset and actions. The Zalando shop is the core of our platform. This is where customers can find exactly the fashion and lifestyle products they are looking for: from leading international brands to Zalando's private labels. We want to build an infrastructure which connects various players in the growing digital fashion market. Our strong expertise in fashion, technology and convenience allow us to offer our customers a wide range of products and convenient services designed to suit their requirements. At Zalando, we aim to be the starting point for fashion, connecting all players in the industry and catering to their requirements with our platform strategy at the center. The European fashion market is one of the largest and most attractive global consumer markets. The industry is experiencing radical change, due to digitization. New technologies connect all participants in the fashion ecosystem – customers, brands, retailers, manufacturers, stylists, content providers such as influencers, logistics companies or service providers – and open new channels for consuming, producing and doing business. We continue to see major potential for growth in this market. We are convinced that the best way for us to achieve growth - while continuing to drive forward digitization in the industry - is with a platform-based business model. Finance Monthly CFO Awards 2022 Germany CFO of Zalando SE Sandra Dembeck

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