Finance Monthly CFO Awards 2021

Volvo Cars is one of the most well-known and respected premium car brands. We have created world-changing innovations since the first Volvo rolled off the production line in 1927. The modern seatbelt. The side impact protection system. The pedestrian detection system. Our company is a truly global organisation: our roots are decidedly Scandinavian, but we have manufacturing, research and design operations in Europe, Asia and the Americas. About BjörnAnnwall Björn Annwall joined the Volvo Cars executive management team in 2015 as Senior Vice President Marketing, Sales and Service. In April 2019 he took over as head of the EMEA sales region, the company’s largest, which is spearheading its commercial strategy of growing through electrification and online. During Björn’s tenure, Volvo Cars’ market share in the EMEA region increased markedly, thanks to strong sales of electrified models and a ramp up of online sales together with its retail partners. Prior to joining Volvo Cars, Björn was a partner at McKinsey & Co, the global management consultancy firm. Here he worked closely with Volvo Cars for five years, implementing a global transformation programme following its acquisition by Zhejiang Geely Holding in 2010. Björn holds a master’s degree in business and economics from the Stockholm School of Economics. Björn Annwall CFO Volvo Cars F i nance Month l y CFO Awards 2021 - SWEDEN - - 52 -

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